CAKeees
Branding
July 2013
synopsis
[ CAKeees ]The founder of this 20 years old company recently retired leaving the family business to two brothers. Because they wanted to continue and pass down their father's philosophy, they decided to build their own brand name "CAKeees". The brand embodies the Smriti philosophy of passing on a craft down to the generations to come and continuing the sharing of happiness.
cakeees.com
credits
Design : Allan Shen @ STORYLAND DESIGN STUDIOWeb developer : Warren Wang @ QOOBIT
[ CAKeees ]
The CAKeees logo was created using the unique characteristics of the differences between the upper and lower case english letters. The mixture in the typography allows for a playful and professional type based image.A elevated level of red was used to bring out the characteristics of the logo to make it more eye catching and to make it appeal to a more youthful audience. It can be combined with simple blacks and whites to maintain focus on the primary red colour in the logo.Finally, a shade of orange was also selected to be used in small amounts to compliment the primary red.
