開喜烏龍茶 應援團篇 Happy Tea Cheering Team

Commercial Film
July 2013

synopsis

[ Happy Tea ]
This product is a traditional beverage in Taiwan. The advertisement was built targeted towards a younger television audience. The iconic old lady was modeled in 3D turned it into a 3D animation.

[ 開喜烏龍茶 ] 應援團篇
在這次開喜烏龍茶happy tea應援團篇的廣告之中,開喜婆婆充滿活力的率領著孫子與寵物小白狗,
透過一段活潑逗趣俏皮的舞蹈,向大眾傳達喝正宗開喜凍頂烏龍茶後的快樂感。
 

credits

Director : Hung-i Chen 陳宏一
Producer : Fu-jing Lin 林富靖
Animation
Animation Lead : Howard Kuo 郭書豪
Concept : Allan Shen 沈沛鋒
Animator : Yin Cheng Lin 林殷正、Anne Feng 馮安安
Character TA:Yin Cheng Lin 林殷正、Anne Feng 馮安安
Designer : Allan Shen 沈沛鋒
Choreographer : Warren Wang 王雍
Storyboard : TuBo Lee
Motion Capture : 奇銳科技股份有限公司

Client : 德記洋行股份有限公司
 

STORYBOARD

 
CHARACTER

 

 

 

 

 

 

 
SCENE

 

 

 

 

[ Happy Tea ]
This product is a traditional drink in Taiwan,
but it is a young television advertising,
the old version is a lovely old lady looked, and then we turn it into a 3D animation.